Realay will contribute insights on real estate technology innovation, agent networking, and the evolving referral ecosystem across independent brokerages nationwide.
Milford Township, Michigan, United States, 10th Dec 2025 – KeyCrew Media, a real estate analytics and media network, has selected John LeRoy and Realay, a Michigan-based real estate referral platform, as a KeyCrew Verified Expert. Realay will contribute insights on real estate technology innovation, agent networking, and the evolving referral ecosystem across independent brokerages nationwide.
KeyCrew Verified Experts are carefully selected as prolific market trend authorities who demonstrate exceptional insight and expertise in their fields. These distinguished professionals regularly contribute market insights, expert perspectives, and forward-looking analysis to help audiences navigate complex industry landscapes.
Realay brings a distinctive approach to solving one of the most persistent challenges in real estate: connecting clients with trusted agents outside their local market. Founded in 2023 by John LeRoy, the platform addresses the critical gap independent brokers face when clients relocate or need services in markets where they lack established networks. Unlike traditional lead generation services that charge upfront fees for low-conversion prospects, Realay operates on a pay-at-closing model with no monthly subscriptions, creating a true referral network among vetted real estate professionals.
With a network spanning all 50 states, Canada, and Mexico, Realay serves independent brokers who need the same national reach that large franchise networks provide—without sacrificing their independence or paying franchise fees. The platform’s proprietary technology streamlines the entire referral process, from initial connection through closing, with bi-directional communication that keeps all parties informed throughout the transaction.
“We’re honored to be selected as a KeyCrew Verified Expert,” said John LeRoy, Founder and CEO of Realay. “The real estate industry is undergoing a fundamental shift as independent brokers seek solutions that give them enterprise-level capabilities without the franchise model. Technology is enabling smaller brokerages to compete effectively with national brands, and we’re at the forefront of that transformation. With our recently launched mobile app featuring voice AI capabilities and expansion into contractor referrals, we’re excited to share insights on how technology is democratizing access to professional networks and creating new revenue streams for independent real estate professionals.”
Realay‘s areas of expertise include:
- Real Estate Referral Technology – Specialized knowledge in agent-to-agent referral platforms and network effects
- Independent Brokerage Solutions – Deep expertise in technology tools that level the playing field for non-franchise brokerages
- Real Estate Transaction Management – Technical insights into streamlining referral tracking, communication, and closing processes
- Real Estate Revenue Optimization – Understanding of how brokers can monetize relationships and expand service offerings
Key Platform Features:
Realay‘s technology platform distinguishes itself through several innovations:
- Zero Upfront Costs: No monthly fees or subscriptions; brokers pay only at successful closing (25% referral fee to originating agent, 5% to platform)
- Vetted Network: All agents undergo verification and performance monitoring to ensure quality
- Real-Time Tracking: Dashboard provides complete visibility into referral status, eliminating the “black hole” problem common with traditional referrals
- Mobile App with Voice AI: Recently launched app enables agents to manage referrals via voice commands while on the go
- High Conversion Rates: Platform achieves 60-70% conversion rates compared to 1-2% typical for traditional lead generation services
- Contractor Integration: New feature allows brokers to refer trusted contractors to clients and earn subscription revenue
About Realay
Realay is a SaaS platform that makes it easy for real estate agents and brokers to send and receive referrals to trusted partners nationwide. Founded in 2023 and based in Michigan, Realay serves independent brokers across all 50 US states, Canada, and Mexico. The platform eliminates the traditional challenges of referral management through technology that ensures accountability, tracks every stage of the transaction, and maintains the relationship between the referring and receiving agents. With no upfront costs and payment only at closing, Realay provides independent brokerages with enterprise-level networking capabilities. Learn more at www.realay.com
About KeyCrew Media
KeyCrew Media is the next generation real estate intelligence platform that leverages AI-powered analytics and first-person reporting from verified experts to produce forward-looking insights across local markets and niche asset classes. Proprietary market reporting is delivered through KeyCrew’s growing portfolio of niche media properties—including KeyCrew Journal, NextAsset News, and other specialized publications—as well as selectively syndicated to media partners that influence industry decision-makers. Learn more at keycrew.co
Media Contact:
Heather Hook
KeyCrew Media
heather@keycrew.co
Media Contact
Organization: Realay
Contact Person: Heather Hook
Website: https://realay.com/
Email: Send Email
Contact Number: +18552739123
City: Milford Township
State: Michigan
Country:United States
Release id:38830
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